NYDIG: Institutional Bitcoin Management

NYDIG provides Bitcoin services, infrastructure, and compliance for financial institutions and companies of all sizes.

The world's largest Bitcoin custodian, NYDIG's mission is to make Bitcoin more accessible to all. They do that by partnering with businesses to create BTC-focused financial products and by white labeling their own ready-made offerings like reinsurance and BTC debit cards. 

But the goal of creating and distributing these instruments is not to concentrate power in the financial industry–it's to make it easier for everyday people to access and use Bitcoin.

I was the Creative Director on the copy side of the account for 2 years. I collaborated closely with the client and wrote print ads, a ton of digital display and social, audio ads, sponsorship messages, ads for elevators, and a lot of search ads. It was a fascinating subject to write about because it's not just about money–it's about money as technology, the role it plays in people's lives, and its relationship to society.

On the surface it was a fintech account, but it felt more like a philosophy meetup. I had a blast.